Tack, a media technology startup dedicated to connecting local businesses with new customers, today announced that it has added publishing veteran and digital media expert John Kueber to its Strategic Advisory Board.
“John is tremendously well respected and established within the digital media and technology space,” said Aaron Goodin, CEO of Tack. “His industry expertise, prior startup experience and vast network of publisher connections will be invaluable to us as we increase product awareness among regional publications – and usher in a new form of media-based social advertising.”
In addition to joining Tack’s advisory board, on January 5, 2015, Kueber was also named President of Digital at Tiger Oak Media, a publishing company with more than 20 publications in a dozen markets, focusing on lifestyle, business and travel topics. Since joining Tiger Oak Media in 2008, Kueber has been responsible for business operations and strategy for the company’s eight West Coast media properties. During that time, Kueber has worked to develop each individual brand into a multi-platform experience through events, digital media, social media and strategic partnerships. Prior to Tiger Oak Media, Kueber launched several startup companies, including Urban Pages Media, speechforms.com, and superbuild.com.
As a member of Tack’s Advisor Board, Kueber will be responsible for helping drive publisher acquisition and advertising for Tack.
“Tack has developed what I believe is a breakthrough technology that can help local businesses drive customer acquisition and profits through social media,” Kueber said. “While working with the Tack team at Seattle Magazine, I’ve witnessed how Tack can help both small businesses and digital publishers gain broader distribution and increase revenue. Not to mention, they make social media marketing easier in a time when organic reach becomes more limited.”
Since launching in October Tack has steadily built a network of local, Seattle-based publishing partners including Tiger Oak Media’s Seattle magazine and Seattle Business.
Tack is a media technology company dedicated to connecting local businesses to new customers in an easy, cost efficient and relevant way. Launched in 2013, Tack automatically converts social media posts into online ads and places them adjacent to relevant content. Tack helps advertisers reach new customers with no additional effort, and increases reader engagement and revenue for publishers. For more information visit www.tacklocal.com.