Geronimo by Mike LeachPublisher’s Note: Yes, it is available at Amazon, but support local (smaller) business and buy it University Book Store – where you can meet Mike Leach, the man, the myth, the legend.

Who: Famous WSU coach and author Mike Leach

What: Free reading and signing event for Geronimo: Leadership Strategies of an American Warrior (Simon & Schuster)

When: Saturday, May 17, 6pm

Where: University Book Store, Bellevue

990 102nd Ave NE, Bellevue 98004


Details: In the words of Academy Award-winning actor Matthew McConaughey, “Mike Leach loves the will of man: the underdog, the warrior, and the one who does more with less. He knows greatness comes with sacrifice, and it starts with knowing yourself. In Geronimo, he shares the character of a true American badass who exemplified all of these things—and he shows how that character can be put to practice in the game we’re all in: the game of life.” Join us at a discussion and signing with head WSU football coach Mike Leach for a look into his new book and a chance to meet the legendary coach and ultimate Renaissance man.


Playing cowboys and Indians as a boy, legendary college football coach Mike Leach always chose to be the Indian—the underdog whose success turned on being a tough, resourceful, ingenious fighter. And the greatest Indian military leader of all was Geronimo, the Apache warrior whose name is so symbolic of courage that World War II paratroopers shouted it as they leaped from airplanes into battle.

Told in the style of The 48 Laws of Power, Leach’s compelling and inspiring book examines Geronimo’s leadership approach and the timeless strategies, decisions, and personal qualities that made him a success. Raised in an unforgiving landscape, Geronimo and his band faced enemies better armed, better equipped, and more numerous than they were. But somehow they won victories against all odds, beguiling the United States and Mexican governments and earning the respect and awe of those generals committed to hunting him down. While some believed that Geronimo had supernatural powers, much of his genius can be ascribed to old-fashioned values such as relentless training and preparation, leveraging resources, finding ways to turn defeats into victories, and being faster and more nimble than his enemy. The tactics of Geronimo would be studied and copied by the U.S. military for generations.

Drawing on his fascination and love for American Indian lore, Mike Leach explains how the tribe’s organizational structure helped Geronimo be successful. He chronicles specific battles and shows how Geronimo got the most out of his warriors and outthought his enemies. Leach also captures the mysterious nature of leadership itself.

Geronimo: Leadership Strategies of an American Warrior by Mike Leach 

  • Hardcover: 304 pages
  • Publisher: Gallery Books (May 6, 2014)
  • Language: English
  • ISBN-10: 1476734933
  • ISBN-13: 978-1476734934

Leave a Reply

Your email address will not be published. Required fields are marked *