Bing logoLooking back on 2013, billions of searches on Bing from around the world reveal it was a year of American songs, superhero movies, Facebook love, high-end designer brands, controversial sports stars, European getaways and fierce women. Bing search trends, found at, indicate what has most captivated people around the world in 2013, and this year the trend report includes search data from Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain, the U.K. and the U.S.

Most-searched people around the world

Ladies appeared to rule 2013, since a woman was the most-searched person of the year in eight of the 12 participating countries around the world — Beyoncé reigned in the U.S., while Miley Cyrus’ highly publicized twerking made her the top-searched person in both Australia and Canada. Former flames Justin Bieber and Selena Gomez were the most-searched people in the U.K. and Germany, respectively. Actress and actors Bruna Marquezine, Wen Zhang and Salman Khan were the most-searched people in Brazil, China and India, while singers Rihanna and David Bisbal ranked at the top for France and Spain, and gorgeous TV personalities Danmitsu and Belen Rodriguez were favorites in Japan and Italy.

Most-searched person in the U.S.

With an amazing Super Bowl performance — including a reunion with Destiny’s Child — as well as a successful world tour and famous family, Beyoncé captivated Americans this year and was the most-searched person on Bing in the U.S. She earned not only the title of most-searched person, but the most-searched musician nod as well. Fellow musician Rihanna also came out near the top for 2013, earning both the No. 3 spot as most-searched person and No. 2 for most-searched musician. Newcomers to the top 10 this year include Amanda Bynes at No. 8, Madonna at No. 5 and President Barack Obama at No. 10. Taylor Swift’s busy year in the public eye helped her make the biggest jump in rankings, going from No. 10 in 2012 to No. 4 this year:



Most-searched people in the U.S.
Rank 2013 2012
1 Beyoncé Knowles Kim Kardashian
2 Kim Kardashian Justin Bieber
3 Rihanna Miley Cyrus
4 Taylor Swift Rihanna
5 Madonna Lindsay Lohan
6 Justin Bieber Katy Perry
7 Nicki Minaj Selena Gomez
8 Amanda Bynes Jennifer Aniston
9 Miley Cyrus Nicki Minaj
10 Barack Obama Taylor Swift

Other top search results in the U.S.


Most-searched movies

  1. “Iron Man 3”
  2. “Fast & Furious 6”
  3. “Despicable Me 2”
  4. “The Conjuring”
  5. “The Wolverine”
  6. “2 Guns”
  7. “The Great Gatsby”
  8. “Oz: The Great and Powerful”
  9. “Snitch”
  10. “Man of Steel”
Most-searched sports stars

  1. Tim Tebow
  2. Lindsey Vonn
  3. Tiger Woods
  4. Kevin Ware
  5. Ray Lewis
  6. Lebron James
  7. Danica Patrick
  8. Dwight Howard
  9. Derek Jeter
  10. Maria Sharapova


Additional top Bing search results from the U.S. and around the world are available at

About Bing

Bing is a search engine from Microsoft. It was introduced in 2009 with a mission to empower people with knowledge — to answer any question and provide useful tools to help you best accomplish your goals, from the everyday to the extraordinary. Bing continues on that mission today by moving beyond the search box to power intelligent experiences across a range of devices and services from Microsoft and third parties.  Bing’s search results still are not very relevant considering other options and only provide a small percentage of viewers to this site.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is a leader in software, services and solutions that help people and businesses realize their full potential.

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