Yesterday I received an email from Microsoft as a customer of their TAG program, telling me that they would be phasing out TAG over the next couple of years.  TAG was an interesting attempt on the part of Microsoft to offer an alternative to the standardizing of the growing in popularity QR codes.  I did like how they gave TAGs some color, but the program in general had some major challenges.  It appeared to be understaffed, perhaps underfunded, definitely undermarketed, but regardless TAG will RIP starting August 19, 2015.

Here is the email I received:

Important Notice to our Microsoft Tag Customers
To our valued Microsoft Tag Customer,

This August 19, 2013 notice is to inform you that the Microsoft Tag service will terminate in two years, on August 19, 2015.  We are providing this two year termination notice in accordance with our Terms of Use for the Microsoft Tag Service located at this link: See Section 2 – Availability of Service; Changes to the Agreement & Service, paragraph 2.1.


Through August 19, 2015, you will be able to continue to log into your existing Microsoft Tag service account, use existing Microsoft Tag codes, generate new Microsoft Tags, and run reports as usual.


To help you prepare for the termination of the Microsoft Tag service on August 19, 2015, Scanbuy has been selected to support Microsoft Tag technology on the ScanLife platform beginning no later than September 18th, 2013, and to offer transition and migration services to Microsoft TAG customers who choose to migrate to the ScanLife platform.  This transition path will help you to continue running your campaigns using Microsoft Tags on the ScanLife platform.  


Scanbuy is the largest provider of QR codes and runs ScanLifea cloud-based mobile engagement platform for creating personalized, uniquely tailored experiences for consumers to digitally engage with brands in their everyday surroundings through smartphones.

If you wish to learn more about the ScanLife platform you may contact Adam Gold, VP of Sales at or call 212-278-0178 x 400.

We thank you for allowing us to serve you as our Microsoft Tag customer.  If you have questions that Microsoft can assist you with please contact




Eric Engstrom, 

General Manager, Microsoft

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