Last week I wrote a short blog post about the importance of learning how your customers prefer to communicate.  We pointed out that if matters not a lot (if at all) how YOU (a business owner) wants to communicate – what really matters is how YOUR CUSTOMERS want to communicate.

For instance, since I am a web entrepreneur and like to work late at night and early in the morning when there are not a lot of distractions, I prefer to communicate with people mostly through email.  I like to be able to respond to my communications when I best have time – and often after I have time to consider my desired outcomes.

There seem to be a growing number of people who feel the same way, despite the fact that more and more emails are being ignored and not responded to at all on a daily basis.  There are even some people who today are saying that picking up the phone and calling somebody is rude and inconsiderate – much like in the days of past when someone would show up at your doorstep unannounced at dinner time.  Not sure I share that feeling, but do know there are some people who will only respond to phone calls – or to being able to call a company and actually speak to someone.

Thus, for many (most?) companies, I think it is still very important for your customers to be able to call (as well as email) in and actually talk to a live person (preferably in the same state and country as the company headquarters).  For many companies that means providing a toll free number for customers, clients and partners to call in on.  click here for more information on 0845 numbers

Does your company provide your customers and partners a toll free number to call in on?  Is it good worldwide or just for certain countries?  Is it widely used?  How could your toll free phone service be improved on?

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