Umpqua Bank, a subsidiary of Umpqua Holdings Corporation, kicks off a week-long campaign April 23-27 to help children and families learn how to save. The program will feature educational activities in all Umpqua Bank locations, including bank tours, crafts and treats, as well as resources to help parents teach their children money management skills.

Umpqua Bank will also host a “Needs vs. Wants” contest to help children learn how to distinguish between needs and wants and how to save accordingly. The 30 winners of the contest will each receive a $250 child savings account and savings kit. To enter, families can visit their neighborhood Umpqua store.

“Research shows that the benefits of learning basic financial management at an early age can last a lifetime, and are particularly powerful when the experience involves the whole family,” said Nicole Stein, vice president of community responsibility for Umpqua Bank. “As a community bank, Umpqua Bank believes that healthy economies depend on healthy families, and we’re excited to make the experience of learning good financial habits fun for parents and children.”

Developed to help children learn strong savings practices from the start, Teach Families to Save Week initiatives are based on Umpqua Bank’s Learn to Earn program, which provides on-campus banking and financial literacy education at 165 schools. Using interactive activities, rewards-based learning and the convenience of banking at school, Learn to Earn teaches children in kindergarten through eighth grade to value saving and motivates them to develop lifelong money management skills while having fun.

About Umpqua Bank’s Teach Families to Save Week

Teach Families to Save Week will take place April 23-27, with events from 3 to 4:30 p.m. daily, and a “Needs vs. Wants” contest ending April 27 that will help kids learn this key financial management skill.

Umpqua will randomly select 15 needs and 15 wants and, during the week of May 7, award $250 youth savings accounts to those children. The winners will be encouraged to use the award funds toward their need or want, or save the money for the future.

In addition, families, schools and other groups are invited to visit their neighborhood Umpqua Bank store throughout the week to participate in a variety of interactive events.  Activities will encourage smart savings and include:

  • Bank tours
  • In-school savings presentations
  • Savings trivia with prizes
  • Scavenger hunts
  • Piggy bank decorating

Umpqua associates have planned more than 200 events reaching more than 4,000 children. The week-long series is an extension of the April 24 Teach Children to Save Day, an annual project of the American Bankers Association. To learn more or locate an Umpqua Bank store, visit

About Learn to Earn

Learn to Earn (LTE) teaches children in kindergarten through eighth grade the value of saving money to encourage lifelong money management skills. The program offers a child savings account designed for students that can be opened for as little as $1.00 and earns interest immediately. LTE uses immediate rewards, games, ongoing events and in-class curriculum to make financial literacy fun and easy to understand. The growing program provides children with the convenience of on-campus banking in more than 165 schools and serves nearly 14,000 student accounts.  For additional information about LTE, please visit or e-mail

About Umpqua Bank

Umpqua Bank, headquartered in Roseburg, Ore., is a subsidiary of Umpqua Holdings Corporation (NASDAQ: UMPQ) with locations between San Francisco and Seattle, along the Oregon and Northern California Coast, and in Central Oregon and Northern Nevada. Umpqua Bank has been recognized for its innovative customer experience and banking strategy by national publications including The Wall Street Journal, The New York Times, BusinessWeek, Fast Company and CNBC. The company has been recognized for the past six years in a row on FORTUNE magazine’s list of the country’s “100 Best Companies to Work For.” Umpqua Holdings also owns a retail brokerage subsidiary, Umpqua Investments, Inc., which offers services through Umpqua Bank stores and in dedicated offices throughout Oregon. Umpqua’s Wealth Management Division serves high net worth individuals and nonprofits by providing customized financial solutions and offerings. Umpqua Holdings Corporation is headquartered in Portland, Ore. For more information, visit

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