Business News for Bellevue and the Eastside of Lake Washington

Michelle Flandreau is New Vice President Of Marketing at Guidant Financial

Michelle Flandreau Guidant FinancialBellevue’s Guidant Financial Names Michelle Flandreau VP Marketing

Bellevue-based small business financing specialist Guidant Financial has hired Michelle Flandreau as vice president of marketing. Based in Guidant‘s Bellevue headquarters,  Michelle Flandreau‘s hiring is in Guidant’s 12th year in business.  Guidant Financial’s state goal is to put $350 million to work for small business in 2015.  Reaching this goal will help empower entrepreneurs to help realize their dreams of business ownership. Michelle Flandreau will drive marketing and communications for Guidant and lead the strategic direction of the company.  She will also oversee earned and social media, email marketing and advertising and hopefully be working to renew a former partnership with Bellevue Business Journal.

For more than 15 years, Michelle Flandreau has developed and managed integrated, results-driven marketing campaigns. She joins the Guidant Financial team with a passion for customer service, entrepreneurship, and building a vibrant company culture.

Prior to Guidant, Michelle worked for top retail and consumer technology companies including Tommy Bahama, Expedia, and Nordstrom. Most recently, Michelle helped double sales and grow the marketing team at LiquidPlanner, a Seattle software startup.

“Michelle is an experienced strategist who excels in integrated marketing programs and brand management,” said David Nilssen, CEO and co-founder of Guidant Financial. “She’s joining us at an exciting time of company growth and will have a profound impact leading the strategic marketing direction of our brand.”

Flandreau is a graduate of Western Washington University.

About Guidant Financial
Guidant Financial works with entrepreneurs to identify, evaluate and deploy intelligent business financing strategies. Their services include, but are not limited to, rollovers as business startups (ROBS), SBA loans, unsecured credit and portfolio loans. Since 2003, Guidant has helped deploy more than $3 billion of capital into 10,000 small businesses and franchises.  Guidant Financial was a long time advertiser with Bellevue Business Journal when we still printed a newspaper – and before print was officially declared dead.

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