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Category Archives: Marketing

Become a 21st Century Executive by Nigel Dessau

Nigel DessauNigel Dessau Authors New Book: Become a 21st Century Executive

Nigel Dessau is clear.  In five years, the millennial generation, born between 1980 and 2000, will comprise fifty percent of the employee population. This next generation of leaders will shape the world of work for years to come, which will be critical for the future of any business. Their career aspirations, attitudes about work, and knowledge of new technologies will define the culture of the 21st century workplace. It’s clear that millennials will be a powerful generation of workers. However, they are entering a different world and will require a different set of skills. Many are looking for valuable career advice, but have few places to go.


Serving as a guiding inspiration to help the millennial generation with making the right career choices, Nigel Dessau, author of the new book, Become a 21st Century Executive: Breaking Away from the Pack, has created an easy-to-read and clear-cut manual for any worker, manager, and leader of any sort who finds themselves muddling through their job and career. In each chapter, Become a 21st Century Executive provides practical advice on how to avoid being a stuck-in-the-middle manager, and how to start behaving and becoming a 21st century executive.


“My book provides over thirty-six simple ideas that can assist any leader to become unstuck and break away from the pack around them,” says Nigel Dessau. “Each chapter is a simple framework that you can use to analyze your unique situation and its potential variables to develop your own solution.”


With short and thoughtful insight to helping leaders make better career-impacting decisions and how to succeed in middle management, Nigel Dessau appropriately states we are accountable for our own success and recognition. And more importantly, he provides readers with tools to inspect their performance, expectations, and fears. Become a 21st Century Executive offers real and valuable advice on topics including but not limited to, dealing with passive-aggressive behavior, judging talent and opportunity, managing stress, the art of delegating, managing a budget, and how to get promoted faster.


“Many companies take a survival-of-the-fittest approach to middle management,” adds Nigel Dessau. “If you don’t learn some basic rules, it’s hard to rise above the pack and stand out. Both your business and your career may depend on you learning these roles, but who will teach you? That’s why I wrote Become a 21st Century Executive – to fill this void and provide a resource to navigate through the unique set of challenges, pressure, and frustration that comes in the workplace.”


A must-read for professionals, students, managers, and leaders of any sort, Become a 21st Century Executive touches on themes such as:

  • Key skills to become a 21st century executive
  • Managing your career, effectiveness, and team
  • How to rise in the middle ranks of management
  • There is no such thing as work-life balance, only work-life choices
  • The importance of having a mentor
  • The role of ethics in the workplace

Nigel Dessau is a nationally award-winning marketing professional with over 25 years of experience leading corporate marketing and communications for several multi-million and billion dollar companies. He began his career by working for IBM, serving customers and partners in the UK. Dessau decided to move to the U.S. following an assignment in New York, where he continued to work for IBM for nine years. Since leaving, Nigel Dessau has held senior executive and CMO roles at both private and Fortune 500 companies including StorageTek, Sun Microsystems, AMD, and Stratus Technologies.


Nigel Dessau is the creator and driving force behind the 3 Minute Mentor website, which provides significant career guidance in three minute videos. The website claims thousands of subscribers from all over the world. Become a 21st Century Executive is based upon episodes and concepts found in the 3 Minute Mentor.


Born and educated in Nottingham, England, Nigel Dessau lives with his wife in Boston, MA.


Learn more about the 3 Minute Mentor and Become a 21st Century Executive at or and connect with him on Twitter at @3minutementor and @nigeldessau.

Two Spaces Still Available for YouTube Marketing for Business Workshop on Tuesday

YouTube Marketing for Business Workshop Almost Full There has been a lot of interest in Stacia Loo’s free YouTube Marketing for Business workshop tomorrow night.  But the good news is that there are still a couple of seats left.  If you are interested in attending YouTube Marketing for Business you should RSVP asap. If you… Continue Reading

Top 5 YouTube Tips for Bellevue Small Businesses

If you haven’t explored video as a powerful marketing tool you might be missing out on a powerful marketing tool. YouTube is FREE and easy to use with a massive market audience which gives small businesses the kind of leverage big businesses have with TV and Commercials. However, like any strategy or tool, in order… Continue Reading

Stacia Loo to Hold Free YouTube Marketing Event in Bellevue

Bellevue-based Social media professional Stacia Loo, who has successful clients near and far, is holding a free class on YouTube Marketing in Bellevue on June 2nd, 2015.  The event will be held at the Parkplace Boardroom on the 2nd floor at the Bellevue Hyatt from 6-8pm.  Complimentary parking is available courtesy of The Bellevue Collection. Some… Continue Reading

Mikayla Morgan Promoted to Marketing Integration Manager at LoanStar Home Lending

Mikayla Morgan was recently promoted to Marketing Integration Manager and Coordinator for the Marketing Department at LoanStar Home Lending. “Mikayla has been with our core team since before LoanStar was founded and has a very intimate knowledge of how our marketing systems work best for our originators.  And now as a licensed originator herself, she… Continue Reading

Really, “Close” the Sale? Eh, no Sparky. It’s “Earn” the Sale.

By Jeffrey Gitomer It never ceases to amaze me how many people still ask me, “What’s the best way to close a sale?” Other than cold calling and finding the pain, this is one of the biggest misconceptions in sales. It’s not a technique. It’s not a manipulation. It’s not something that you wait until… Continue Reading

The Old Way or the New Way? It’s Really Not a Choice Anymore.

By Jeffrey Gitomer My sales perspective flies in the face of traditional selling. And it’s not just a disruption – it’s the new way of sales. What’s your perspective? Last week (in part one) I discussed the worthlessness of the old way of selling – everything from cold calling and finding the pain to overcoming… Continue Reading

You Cannot Ignore the Present. It’s Where Your Sales Are!

By Jeffrey Gitomer My sales perspective flies in the face of traditional selling. And it’s not just a disruption, it’s the new way of sales. What’s your perspective? Here are seven realities to get your thinking started:FIRST REALITY: Traditional selling is aggressive – telling, pitching, manipulating, and closing. This old-world approach to sales is over… Continue Reading